What is Cause Marketing?
I invited one of my long time friends to the office to chat about Cause Marketing, an industry I focused on years ago. Brian Hawkins has built some amazing programs for a variety of causes globally and now he is Dean of Special Programs at Neils Brock CIBU in San Diego.
Check out the 10 minute chat with him where he gives a few key takeaways for creating campaigns for charitable causes.
For more info on the upcoming Cause Marketing progeams, visit their website at www.CIBU.edu and keep up with news about the charitable giving, Cause Marketing industry on twitter at @causemarketing.